Designing and producing an advertising seal seems a natural for stamp dealer marketing, particularly in the heyday of poster stamps. You don’t see very many new ones being issued but there were lots in the past. Like many seals and Cinderellas they are scarce but not very valuable.
The stampcommunity.org forum has a great posting of very early stamp dealer labels. All of these are of the style that interests me the most, Stamp-Like labels:
Identification of these examples can be found at the at the forum link above. They’re older than any I’ve found for my own collection.
Types of Stamp Dealer Advertising
I’ve got my collection divided into 4 major types of labels:
Postage Stamp Like
My collection also includes advertising seals for stamp albums, accessories and philatelic publications.
These range from simple typeset return address labels identifiable as coming from a stamp dealer because of the inclusion of a company name or because of the fame of a particular dealer. The simplest of these are rarely seen off cover. I do collect them but as part of a dealer cover collection. When found on cover these are most oftern in the return address position but they also show up sometimes in the addressee position.
Scalloped-edge, circular, embossed seals would seem an obvious imitation of wax seals. In Germany there were many used by government agencies, military units and the like. Since they were available from many printers for all kinds of uses they naturally got adopted by stamp dealers.
The two above are a good indication of the range from the simple circle on the right to the elaborate nouveau border on the left. Note that both include a stamp illustration but neither is designed to be a return address label
The first four of this group all show a femail figure with a stamp album which might make for an interesting sub-speciality
More examples including several that do have return addresses including one (the last) that has nothing more except a stock border
A final group including a couple tha more obviously imitate their wax forbearer. When embossed labels appear on cover they are usually appried to the back as one would expect with a seal
When poster stamps were popular they also got adapted by dealers
Some of these indlude a stamp illustration but note are just a stamp illustration. When these are found on cover it’s most often in the position of a cachet on the front
Ad I’ve said I’m most partial to these where the entire label constitutes a stamp like design
Eugene Klein of Philadelphia is the only dealer I know of who issued whole sets of such labels
Stamp Related But Not Dealers
Finally there are the mostly poster stamp types for albums, hinges and publications. Note the similarity between the Klein stamps above and the Mekeels below.
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